Engagement - Selling Down - Part II
In my last blog, I discussed the picture of leadership today – how leaders need to engage their employees and be more involved. I have a few more thoughts about what it takes to be an effective leader. We call ourselves a "market-facing organization." We face the final three feet in the market. We find opportunity in the market and customers tell us how they want to be served. We can make assumptions about what clients and customers want from us, and we can put ourselves in their shoes, but without getting into the marketplace and engaging the consumer's experience, our assumptions are irrelevant. So let's carry that logic into our company leadership. Dictating a vision doesn't get leaders anywhere, and if leaders aren't going anywhere, neither is the team. Leadership is about unearthing shared pictures to develop an ever-changing shared vision. In sales, we talk about buy-in, but when we ask our teams to buy in, we should really be asking them ...