Showing posts from September, 2013

Ending consumer confusion in the countertop 'biz'

Premium Decorative Surfaces.  These three little words are bringing a renewed excitement to the countertop industry.

So what arePremium Decorative Surfaces?

When you move beyond the realm of laminate countertops, you have entered into the world of Premium Decorative Surfaces.  From quartz to granite, from solid surface to soapstone, these “higher-end” surfaces are what consumers look for when they want to bring a definitive and “upgraded” style to their kitchen and bath countertop.  Not only is the countertop often the focal point of any kitchen or bathroom, it is the most highly used surface in the entire household.  It is understandable, then, that there has been a strong consumer focus on searching for the “perfect” countertop material.  However, once the search for the “perfect” surface begins, so also begins the phenomenon known as “consumer confusion”.  Consumers now, more than ever, are confused about all of their options and are confused about the overwhelming amount of informat…